I managed fjcstudio’s social media presence and digital content, communicating fjcstudio’s projects, design approach and studio culture through consistent, design-led visual storytelling across social media. Working with directors and project teams, I developed content that communicated project milestones, design intent, studio initiatives and industry perspectives, aligning the studio’s digital presence with its visual identity and business development objectives.

I developed a suite of social media templates and digital assets across platforms and formats, including grid posts, stories, reels and video content, establishing a consistent visual language while streamlining content production for the wider marketing team. Each post was approached as an editorial composition, combining carefully curated imagery, graphic design and copywriting to communicate the distinct qualities of each project and engage audiences through a cohesive visual narrative.

Working closely with project teams, I coordinated updates and gathered content throughout the design and delivery process, capturing project progress and behind-the-scenes moments to give audiences a greater understanding of the people, ideas and processes behind the work. I also collaborated with the executive team and studio leadership to develop content campaigns aligned with business development priorities, sector awareness and the pursuit of new work.

Alongside content creation, I developed a studio-wide social media guide and brand guidelines to establish consistent standards for visual communication across fjcstudio’s digital presence. I also identified opportunities to improve the efficiency of the content review and approval process, designing a digital review system that presented proposed content through platform-specific mock-ups and consolidated feedback within a single shareable link. Integrated with the social media calendar, the system enabled directors and reviewers to view, comment on and approve content without downloading individual files or exchanging multiple rounds of email mark-ups. It also provided a central reference for tracking content progress, approval status and upcoming publications, improving coordination across internal teams and external collaborators.

Through this work, I contributed to a more cohesive digital identity for fjcstudio, combining editorial sensibility, design-led communication and practical workflow improvements to strengthen the studio’s industry presence and support its wider marketing and business development strategy.

Skills Social Media Management, Visual Storytelling & Content Creation, Brand Identity & Guidelines, Graphics Design & Digital Templates, Motion Graphics, Content Strategy & Copywriting, Campaign Development, Marketing & Communications, Workflow & Approval Systems